In the beginning of the value chain basic knowledge and
knowhow is invented which the
following process will need to assure the value of products. Individual
Knowledge of the employees should become a company’s structured knowhow so
that everyone in the company may use. But the knowledge and Knowhow in
productdevelopement is so complex, that it has become difficult to communicate
this information by word or writing.
Season
by season, productdevelopers all over the world have to create new individual
product sketches to inform the following prosuction stages. This wastes a lot of
time, money,can not run automatically and extremely unefficient.
What about an internationally standardised picture language that replaces individual drawn sketches?
·
Time to market
will be shortened: Things that already exist should not be reinvented! (
How often a shirt has to be drawn repeatedly year by year?)
Relevant
informations for design will be constructed ones and can be used afterwards by
the whole fashion-industry. They are structured in a didactic and sensemaking
way and can be individually edited and communicated.
·
Catch the
potential of the markets by designers concentrating on the market changes and
upcoming trends. The most important designer skill: point out salesattributes
which fit to a brand!
·
Use time to
create and rethink the best details for products: The
art of seduction but also the mistakes are hidden in details! Standards reduce
defective productions. This helps
the quality control team. All informations in the picture language system will
be scrutinised by experts.
·
Multiply
Creativity, caused by teamwork of interdisciplinary experts: Professional
persons & experts of different subjects are working together without any
problems of communication.
·
Flexibilisation
of employment by Networking – Teleworking: Right from the first day in a
company, new employees will be able to overview and use the whole visual
knowledge and knowhow of that company. Transparency shortens the period of
vocational adjustment, consequently productivity will be increased.
·
Digital
graphics: standardised open fileformats that can be edited or converted
individually to other formats. Knowledge
can be integrated into all kinds of product-development-softwares.
·
Parameters are
centrally controlled to assure homogen and integrated database of files. This
leads to the possibility of automatic design processes.
·
Combination and
offer of additional productinformations: markets, suppliers, fabrics,
multilingualism, measurements, prices, and so forth.
·
Worldwide
access to use the knowledge of the fashion industry via Internet
International economy is possible because English became the universal language. Productdevelopment without any missunderstandings is possible, if the fashion industry starts to use the new global (Picture) - Language.
Suggestion to invent a Pool of the
fashion industry to create and use a standardised a global Picture Language.